Viewers decide in about 3 seconds whether to keep watching. A strong hook is the difference between a video that flops and one that gets shared. Here are 60 hook templates you can adapt to any niche.
Fill in the blanks, or let our free hook and Reel script generator write them for you.
Jump to: Curiosity hooks · Problem and solution hooks · List and tip hooks · Story and personal hooks · Bold and controversial hooks · Direct callout hooks
Curiosity hooks
Make them need to know what happens next.
- Nobody talks about this ___ mistake
- I tried ___ for 30 days. Here’s what happened
- This changed how I ___ forever
- You won’t believe what happened when I ___
- The secret to ___ that nobody tells you
- I was today years old when I learned this
- Here’s what ___ doesn’t want you to know
- Wait for the end
- I can’t believe this actually worked
- This sounds fake, but it’s real
Problem and solution hooks
Call out a pain point, then promise the fix.
- Struggling with ___? Try this
- Stop doing ___ if you want ___
- You’re doing ___ wrong (and it’s not your fault)
- The reason your ___ isn’t working
- Here’s how to fix ___ in 30 seconds
- If you hate ___, watch this
- Why your ___ keeps failing
- The lazy way to ___
- Do this before you ___
- Can’t ___? This is for you
List and tip hooks
Promise quick, specific value.
- 3 ___ tips I wish I knew sooner
- 5 things every ___ should know
- The only 3 ___ you need
- Things in ___ that just make sense
- My top ___ for under $20
- 4 apps every ___ needs
- 3 signs you need to ___
- 7 ___ hacks in 60 seconds
- What I’d do if I were starting ___ today
- My ___ routine in 3 steps
Story and personal hooks
People connect with people.
- How I went from ___ to ___
- The day I almost quit ___
- Storytime: the worst ___ of my life
- What nobody tells you about being a ___
- A day in my life as a ___
- This is why I started ___
- The best advice I ever got about ___
- I made every ___ mistake so you don’t have to
- My honest review of ___
- POV: you just started ___
Bold and controversial hooks
Spark debate, but keep it brand-safe.
- Unpopular opinion: ___
- ___ is overrated. Here’s why
- Hot take about ___
- I’m going to get hate for this, but ___
- Stop wasting money on ___
- Everyone is wrong about ___
- ___ vs ___: which is better?
- Rating every ___ trend
- Is ___ actually worth it?
- This ___ advice is outdated
Direct callout hooks
Speak straight to your viewer.
- If you’re a ___, watch this
- This is your sign to ___
- Save this for your next ___
- Tag a friend who needs to ___
- Don’t scroll if you love ___
- Calling all ___
- Watch this before you buy ___
- For everyone who wants to ___
- Parents of ___, this one’s for you
- New to ___? Start here
Tips
- Say the hook out loud and put it on screen as text.
- Start with movement or the result, not an intro.
- Keep the full video tight: 7 to 30 seconds is the sweet spot for reach.
- End with one clear call to action, like follow for part 2.
Generate your own with the free hook and reel script generator
Want ideas written for your exact niche? Type your topic below, pick a platform and tone, and copy your favorites. Or open the full hook and reel script generator.
Tip: tap Copy on any idea, then paste it straight into your app.
Frequently asked questions
What is a hook in a Reel?
It’s the first line or moment of the video, designed to grab attention in the first 1 to 3 seconds.
Do hooks work on TikTok and YouTube Shorts?
Yes. The same hook principles work on every short-form video platform.
How do I write a Reel script?
Use three parts: Hook, Value and CTA. Our free hook generator outlines all three for you.
Keep reading: 120 Instagram Caption Ideas to Copy and Paste (2026), 100 Instagram Bio Ideas and Examples (Copy and Paste), How Many Hashtags Should You Use on Instagram in 2026?. Plus try our 30-day content calendar generator.
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